statement of intent

 

Final Website

 https://atraynor08.wixsite.com/threadmagazine

please look at 'home' page and 'fashion' page

intertextual references + interactivity 

Final Draft Contents Pages

 First edition contents page:

Second edition contents page:

Final Draft Front Covers

 First edition front cover:

Second edition front cover: 

Final intertextual references and interactivity

changing images for variety

 After some review, I have changed some of the photos on my second edition front cover to help make it look less like it was all taken in one shoot and add some more variety of images and outfits. 

adding a pop of colour

 For my final chosen front covers- i was advised to add some colour and include the front cover models names to imply Dyers Star Theory.

However, i need to arrange the cover lines in a different layout for the first cover as i feel it seems a bit cramped

I also dont know if i want to have the same colour as a reoccuring theme or have a different, striking colour per cover. 

contents page

Here, I developed the contents pages. 

I incorporated interactive elements such as a functional QR code that links directly to the website's newsletter sign up. This not only encourages reader engagement but also demonstrated media convergence within my product. 

I also included references to future editions to help build anticipation and create a more dynamic, evolving brand.

Furthermore I have a intertextual references of :the Beetles famous Abbey Road image and Frank Ocean's Blond album

I organised the contents into clear topic sections to make the pages easy to navigate, mirroring conventions by Conde Nast magazines. Because this is only the second edition of my magazine, i drew images and themes from both issues to create cohesion and a sense of continuity across the brand. 

Throughout the design process, I aimed to keep the layout clean and minimal while still reflecting THREAD's identity. 

My goal was to balance readability with visual impact, staying true to the aesthetic established in my covers and website.

                       

edition 2 choosing

I am planning to change the colours slightly, but as I am deciding my layout these are just the main ideas that I will tweak later. 

option 1A                                                        option 1B

option 2A                                                        option 2B
        

option 3A                                                        optio 3B

option 4A                                                        option 4B

Layout options

For the second issue of my magazine, it is a different vibe shoot. While the main website and male streetwear issue uses gritty, urban imagery, this alternate cover presents a clean, minimalist fashion editorial for a different demographic. This consistent masthead, typography and tagline maintain brand continuity while targeting a secondary audience. 

However I am not sure about the layout i want for both my issues- if i want a more clean look, or a more grunge alt look. 

Option 1:                                                               Option 2:             

                    

     

option 1 is a much cleaner look: the title is a strip across the top with a colour matching the accent colour of the image.

option 2 is more funky: a boarder matching the masthead, a distressed overlay and other accented shapes.

Personally I think option 2 is a lot more chaotic- but i think that is something i like, especially for a predominantly streetwear magazine, option 1 feels alot more editorial.  

article

 Here I added a small article on the process of the shoot about the process etc. 

I also added a button at the bottom linking the article back to the lookbook so you can remind yourself of the outfits spoken about 

Spotlight and outfit links

 I have created a 'street style spotlight' section in which each week there will be a new outfit that it shown and there are details as to where to get everything 

This is how the page initially looks ^

Upon hovering over the main image, each item of clothing with show up around (haven't completed item images)

Then, once you click on each item it will bring you to a pop up like so: 

lookbook

 I added a gallery of images on the fashion page and a quote about THREAD's aims as a company 

adding video to website

Here I added my video to my website and added a cover image 
 

first draft feedback

From my feedback it was clear that my general theme was well put together as well as my website being near to done, however i need to work on my front covers and contents. 

Furthermore i need to add in some more ways of digital convergence to ensure I hit all aims of the brief
 

30 second clip first draft

 

I am planning to add some more clips of like behind the scenes, like “were here at the next location” vibe 

front covers (first draft)

  

website home page (first draft)

 https://atraynor08.wixsite.com/threadmagazine 

contents pages (first draft)

 

I made some progress of my contents pages, but I am still experimenting with layout