Audience research- focus group

 PRIMARY AUDIENCE 

Subject 1:

My first subject is Liv. She fits my target demographic as she is a 19 year old uni student, part of the ABC1 audience and has an aesthetically pleasing life and an interest in higher end fashion, which can be seen in her own style. She is a creative individual who spends her free time reading and spending time with her friends, who also all fit this target demographic. Liv has a noticeable online presence, this is possibly a result uprise of social media that has happened in her childhood, as Instagram was created in 2010 the platform grew the more she did, leaving Instagram as her go to social media app. 

Subject 2: 

My second subject is Gracie. Gracie is 16 years old and also part of the ABC1 audience. She is interesting in fashion and lifestyle which is something that my magazine will cover. In addition she is currently a reader of Vogue and Glamour, both of which are Condé Nast magazines- further fitting my target audience. 

Subject 3:

My third subject is Loren, she is 24 years old and currently spends her time travelling. Along with travelling Loren has a presence on social media, regularly posting her recent travels and events with friends. She is a very fashionable individual and i believe her style to be influenced by the current trends in the media, making her an ideal reader of my magazine. She is also part of the later end of the age range making my magazine open to more people from the 16-25 age range.